My New Gig

June 22, 2009

I’ve started this post a dozen times. I’ve thought it ought part-way at least 3 dozen times. I never get past the first paragraph or two before I collapse in either giddiness about the news, or backspace & delete madly because I think I sound to pompous – or artificial – or well, just want to go start doing the happy dance instead of writing.

I figured though, if I could find the headline for it, that would make it much easier to write. Fortunately, two women I admire greatly have already written their own variations on this post in the past couple of months — Shannon Paul when she went to work for Peak6 in April and Steph Agresta when she went to work for Porter Novelli just a couple of weeks ago. How could I do any better than to borrow the title both of these amazing women chose to use? Third time is the charm, right?

And it is a good title, you know.

Gig’s a great word for what we do. Dictionary.com offers up this as one of the 22 definitions it has:

gig (2) “job,” first used by jazz musicians, attested from 1915 but said to have been in use c.1905; of uncertain origin.¹

When I say gig, I think of jazz. I think of music as simple as a snare drum and a piano riff that can become as complicated and syncopated as a city street at full tilt.

rosen trio jazzSocial Media is kind of like that to me — something that’s as natural as one person talking to another; and as complicated as one million people talking amongst themselves. Yeah, gig sounds right for a job that involves Social Media. I think both Stephanie & Shannon got that one bang on the nose.

So if you’ll bear with me? I think I’ll let this unfold a bit more like a piece of impromptu jazz – from the soul, without a plan, but starting with the song in my heart.

The BackBeat

Last year, I was lucky enough to find myself sitting in Las Vegas during BlogWorld Expo at the TechSet² party at Bare, talking to Tony Hsieh. Tony is one of the lowest key guys you’d ever want to meet, but also one of the smartest. There’s a reason his company (Zappos.com) has had such exponential growth under his leadership. His insights are that scary-kind-of-smart that makes you laugh nervously and wonder why you didn’t think of that and then realize that he’s just that sharp.

We were talking about a lot of things and nothing of importance — certainly not talking about the panel he’d graciously agreed to be on for me the next day — when all of a sudden, he looks at me with one of those shrewd looks he gets and says “so tell me… What’s your dream job?”

I was totally caught off guard. So I laughed nervously (like I mentioned above) and told him I’d think about it and get back to him.

That conversation has sat in the back of my mind with every career decision I’ve made since last September. Because I didn’t really even have the least notion of what my dream job was. In fact, I think I’d pretty much stopped believing there was such a thing.

But it did occur to me that a guy like Tony doesn’t ask silly, idle questions about things like that. I mean, his company pays people to quit if they don’t really want to work there after training — because they want people who really want to be there.

The Melody

My dream job… What the heck was that? I guess it meant not working for someone else… because I was tired of having a solution for a problem and not being able to implement it. Tired of seeing an easy fix for something and knowing that meant a lengthy battle to get it applied. Tired pretty much of seeing people & companies hit the wall because it was better to go full-speed ahead into it on the word of “someone very important” than it was to admit that it was a good idea to hit the brakes no matter who pointed out the looming wall — be it the janitor or the receptionist.

I couldn’t imagine the kind of company or bosses that would make working for them a joy rather than an impediment. So I thought I might as well continue to work for myself so that I could fire the client if need be.

You see, I absolutely, positively, no-holds-barred love the field that is currently being called Social Media. Yes, I know – I argued against the term because it originally meant the tools used to have a multi-way conversation. But over the past couple of years it’s come to mean more than that. It has come to mean those who use the tools, what can be done with the tools & the communities, and how it’s being done. Not just marketing, or real estate, or even personal conversations – but all of those – and more.

And I love it. Because it’s this ever-changing, ever-developing, exciting, intriguing field with no ‘this is the way we’ve always done it, so this is the way you have to do it’ ruts.

The Complicated Solo

So I decided to go it alone!

Okay, not quite alone. No one can work in Social Media alone. Whether working for themselves or for a company or an agency — it’s impossible to be the Lone Ranger in this arena. There is no such thing as a community of one.

I just decided that I’d keep working for me and consulting for others and see where it went. It was going pretty well actually. Just starting to get really interesting… and then…

Then? A Whole New Rhythm

You know what happened next? Someone offered me my dream job.

jazz quartetNo really. I mean… I had thought it didn’t really exist. But in the back of my head, all these months, I’d been trying to suss out what it would look like if it did exist. So trust me, when it showed up on my doorstep? I knew it. I knew it like you would a lost child that had returned home long after anyone reasonable would’ve given up hope for the doorbell to ring.

The part that I was missing before? It was those great bosses. The visionary ones? The ones who can make things happen if you just say that you’ll work as hard as they do (and they do) and who don’t care who says it if it happens to be right or a good idea — and who know that CEOs can be brilliant, but so can janitors. The ones who make you want to give something your all because you know they are and there’s a joy that comes from the exhaustion of a good job.

Are You Swinging Yet?

Because I am. And as Director of Social Media for Collective Bias — a company that grew out of MARS Advertising — I plan on riding this train through many stations. I’m in the most amazing place in my life — one week into the dream job I had pretty much given up dreaming about. Because honestly? Before I went to work for myself and stopped wondering what a “dream job” looked like, it didn’t exist yet.

And honestly? I already know and love my boss. I’ve worked with John Andrews since last August. Granted, he was working with Walmart when our association first started and I was trying to decide if I wanted to be a part of what has become the Walmart ElevenMoms. But we’ve worked on a lot of projects together over that period of time and I’m really looking forward to working for & with him at Collective Bias. Along with a lot of other amazing folks who I know I’ll wax on about in depth as we go.

Side-slipping to a Minor Chord

blues_soups posterBut now that I’ve mentioned the ElevenMoms we have to introduce a sad note into this metaphorical jazz jam of mine. You see, there’s a price sometimes when it comes to following your dreams.

For the past 10 months, I have had the immense privilege and pleasure to be a part of the Walmart Elevenmoms. I can’t tell you how much this group of women has come to mean to me. If you had told me last year at this time that I would meet such a diverse, smart, savvy, incredible group of women and not only learn from them, but also make lifelong friends over what started out as “just a small foray into social media by Walmart”? I surely wouldn’t have believed you. But that is the case, I assure you.

I am very proud to be able to say that I have been a part of the Walmart Elevenmoms program. I consider it a huge honor just to say I’ve worked with the women who are, and with the people at Walmart & Rockfish Interactive who made it possible for me as well.

But you’ll have clearly noticed that I’m speaking in past-tense here.

After discussing it with Wanda Young at Walmart (whom I admire greatly), we’ve kind of both come to the conclusion that it’s probably for the best for me to leave the program at this time, as I take on the huge responsibilities and time commitment that go with working full-time at Collective Bias.

I appreciate so much her willingness to work through this with me to try and find the right solution. It’s hard to even contemplate leaving the program — as it feels somehow like I’m walking away right as the group is about to evolve again. And I have no doubt that what is going to happen will be amazing, given the women and people involved.

I count myself very fortunate to be granted this long to be in the company of such amazing folks! But sadly, it is time for me to move on and to make space for those who are to come.

Please make sure though, that you understand that the Walmart Elevenmoms have my continued support and I am 100% behind them in whatever they choose to do and to pursue. This parting is amicable all around and in fact, I will sorely miss being a part of such an incredible endeavor.

Time to Walk it on Home

musical noteSo then, where are we? Well, I’m living my dream job as Director of Social Media for Collective Bias. I’m leaving my good friends the Walmart ElevenMoms to continue doing what they do so well, with my best wishes and firm support. I’m still blogging and twittering like I’ve always done… but I’ll also be blogging Social Media over at the Collective Bias site when it’s up and running.

What else do you need to know? Nothin’ but man… dig that Jazz!!


¹ Dictionary.com. Online Etymology Dictionary. Douglas Harper, Historian. http://dictionary.reference.com/browse/gig (accessed: June 22, 2009)
² That makes 2 things I owe the lovely & talented Ms. Agresta for!

Is the Last Chance the Best One? (contest/giveaway)

June 22, 2009

The lucky and confirmed winner of week #2’s drawing was:

Rita G. (entry #279) from New Jersey!!

I’ve notified entrant #649 (generated from Random.org from all the eligible entries — I had to delete a few of those duplicate) for week #3’s drawing and am waiting to hear back… but there’s still this 1 more opportunity to win!

So that means it’s time to move on to week #4  — the final week of this awesome contest. The last of the 4 posts I’ve going to make this month.  I’m really going to miss finding fun, drool-worthy ice cream pictures to post and drawing names that will result in one of you winning FREE Blue Bunny® Ice Cream for a whole year.

The Prize

Each of four winners will receive a shipment of one carton of Blue Bunny® ice cream and one Blue Bunny® novelty pack each month for a calendar year. You’ll receive a menu of Blue Bunny® ice cream and novelties every month, and have the opportunity to choose the carton and novelty that you’d like to receive. Each winner will also get a Welcome Kit complete with spoons, bowls and an ice scream scoop to get them ready! The prize value is $97.80 per winner. Sorry, only one winner per household – we want to spread the joy around!

The Contest Details

You will have the opportunity to enter your name & a valid email address using the form below. If you haven’t won any of the previous weeks, for each previous entry, you will still have an entry (up to 4) for this final drawing!! (Assuming you haven’t already won!) If this is your first week, you can still win. See Week #1’s description of the rules for further information (or feel free to email me if you’re still confused!)

How Winners Are Chosen

Each week’s drawing closes at Sunday 11:59pm ET and the winner that week will be chosen from all valid entries submitted according to the method listed above. The winner for each drawing will be selected at random using a number generated from Random.org based on the total number of valid entries received between the start of the contest on June 1st and the date of the drawing. Winners will be notified via email and will have until the next drawing to reply (in the final week, this means one week from date of close.) In the event that a winner does not reply within the time given, or the email is returned as undeliverable, a replacement winner will be drawn using the same method. Duplicate or multiple entries for the same week will be deleted. Winner must be legal resident of one of the 50 United States or the District of Columbia, and supply an address where s/he can receive an over-nighted package of ice cream/novelty on dry ice – unfortunately, this means no P.O. Boxes will be accepted.

So the dates work out like this:

  • 1st drawing — now closed winner drawn & notified Monday June 8th
  • 2nd drawing — now closed winner drawn & notified Monday June 15th
  • 3rd drawing — now closed winner drawn & notified Monday June 22nd
  • This drawing — open Monday June 22nd thru Sunday June 28th – winner drawn Monday June 29th

I can’t believe that we’re at the end of this already.  I also can’t believe how much ice cream we’ve bought and consumed in this house during June.  But seriously – it would take a stronger woman than I to post these things every week and not give into temptation herself.  My favorite?

In the interest of full disclosure? I am being compensated for holding this contest (this is a lot of work dude!) but I don’t get the ice cream – so I really am jealous!! But very happy for the four winners. I just have to lose a little weight from the ice cream I’ve already bought myself! ;)

So if this is the first week you’re entering, you’ve still got 2 more chances (including this one) to enter and possibly win! Good Luck!! p.s. no need to comment to win – just put your name & email in the form and hit submit!!

Get Your Licks In While the Lickin’ is Good! Week 3 (contest/giveaway)

June 15, 2009

The lucky and confirmed winner of week #1’s drawing was:

Nadine L. (lucky #13) from New Hampshire!!

I’ve notified entrant #279 (generated from Random.org from all the eligible entries) for week #2’s drawing and am waiting to hear back… but there’s still 2 more opportunities to win!

So that means it’s time to move on to week #3 of our yummy contest, doesn’t it? The 3rd of 4 posts I’m going to make this month that will result in one of you winning FREE Blue Bunny® Ice Cream for a whole year.

The Prize

Each of four winners will receive a shipment of one carton of Blue Bunny® ice cream and one Blue Bunny® novelty pack each month for a calendar year. You’ll receive a menu of Blue Bunny® ice cream and novelties every month, and have the opportunity to choose the carton and novelty that you’d like to receive. Each winner will also get a Welcome Kit complete with spoons, bowls and an ice scream scoop to get them ready! The prize value is $97.80 per winner. Sorry, only one winner per household – we want to spread the joy around!

The Contest Details

You will have the opportunity to enter your name & a valid email address using the form below. If you don’t win this week, your name will still be submitted for the remaining drawings. So if you entered last week, but didn’t win? You can have up to 4 entries for the last drawing!! (Assuming you haven’t already won!) If this is your first week, you can still have up to 2.  See Week #1’s description of the rules for further information (or feel free to email me if you’re still confused!)

How Winners Are Chosen

Each week’s drawing closes at Sunday 11:59pm ET and the winner that week will be chosen from all valid entries submitted according to the method listed above. The winner for each drawing will be selected at random using a number generated from Random.org based on the total number of valid entries received between the start of the contest on June 1st and the date of the drawing. Winners will be notified via email and will have until the next drawing to reply. In the event that a winner does not reply within the time given, or the email is returned as undeliverable, a replacement winner will be drawn using the same method. Duplicate or multiple entries for the same week will be deleted. Winner must be legal resident of one of the 50 United States or the District of Columbia, and supply an address where s/he can receive an over-nighted package of ice cream/novelty on dry ice – unfortunately, this means no P.O. Boxes will be accepted.

So the dates work out like this:

  • 1st drawing — now closed winner drawn & notified Monday June 8th
  • 2nd drawing — now closed winner drawn & notified Monday June 15th
  • This drawing — open Monday June 15th thru Sunday June 21st – winner drawn Monday June 22nd
  • 4th drawing — open Monday June 22nd thru Sunday June 28th – winner drawn Monday June 29th

Oh… and if you happen to be lactose intolerant? Yeah, did I mention that Blue Bunny also makes a bunch of cool treats that are dairy-free?  Like Bomb Pops.  Which now come in a variety of flavors.  But the Red-White-and-Blue ones always remind me of 4th of July and the Ice Cream Truck that used to be the only place you could get those when I was a kid.

In the interest of full disclosure? I am being compensated for holding this contest (this is a lot of work dude!) but I don’t get the ice cream – so I really am jealous!! But very happy for the four winners. I just have to buy my own Bomb Pops.

So if this is the first week you’re entering, you’ve still got 2 more chances (including this one) to enter and possibly win!  Good Luck!!  p.s. no need to comment to win – just put your name & email in the form and hit submit!!

Week 3 is now closed.

Consistently Inconsistent

June 10, 2009

If today’s Wednesday, this means I’ve posted 3 days in a row.

Are you back up off of the floor yet?  Yeah, I know, it knocked me for a loop too.red porsche

I’ve been saying for a very long time now (months really) that I was going to get back in the saddle and start posting regularly.  But I think it started being sort of a running joke amongst my friends and a bit of a lie that I told myself so that I could pretend that I wasn’t suffering from blogging burn-out.

Why lie to myself?  Well, I think it’s kind of like a mid-life crisis — you don’t want to admit that you’re buying the Porsche and shopping at the hipster clothing stores because you caught a glimpse of yourself in the mirror and it seems you’re a little soft around the middle and crow’s-feetish around the eyes.

I expect I’ll see a large number of my friends over the next couple of years going through it themselves.  There’s a point in your blogging career where you have to tell yourself that one post a day is actually sufficient (thank heavens Twitter seems to have helped a lot of folks burn off the excess urges!) and a point where you feel like a day isn’t complete unless you’ve blogged.  Then there’s the point where you start wondering if you’re running out of interesting things to say.  Then the point where you wonder if anyone would notice if you skipped a day.

And then…

The mid-bloggylife crisis comes when you get to a point where you start arguing with yourself that the reason you aren’t posting today is because you were too busy, too tired, too uninspired, too something But that you’ll totally post tomorrow.  Or maybe Monday.  Or maybe you’ll take a hiatus and come back fresh and ready to post.  Or maybe it’s just that blog – if you closed it and started a new one…

But the truth is that like anything creative? No matter how much you love doing it – it’s possible to burn  yourself out and need recharging.  And no amount of resolution or self-deception is going to change that.

sitarSo here’s what I did — about a year and a half ago, I closed down multiple blogs I’d had for 7 or more years — claimed this one as my primary blog, and spent all of my time on Twitter.

What’s that? Oh, I spent all of my time on Twitter because it was a different type of creative outlet.  A new shiny toy.  If I had been a musician instead of a word-chick? Blogging would’ve been my guitar and Twitter would’ve been my side-trip being obsessed by sitar.  (If you’re not Beatles obsessed or old enough or  to remember? I’m invoking George Harrison here.)

Where am I now?

I think I’m over my burnout.  I’m hesitant to say that, because let’s be honest, 3 days in a row does not a regular habit make.  But it’s a start.  So is admitting that I seem to have rediscovered the joy of writing something that doesn’t limit me to 140 characters and lets me have really in-depth conversations with folks in the comments section.

Okay, so I’m a little squidgy around the middle, and I have “laugh lines” so deep that you have to wonder what the heck is so darn funny.  But there’s nothing wrong keeping the Porsche and having a mini-van that sits beside it in the driveway, is there?

Before we get too lost in metaphorland, what I’m trying to say is that I believe I’m back to blogging and twittering at the same time.  Yeah, I know that doesn’t seem so amazing to some of you, because you’ve been doing that all along.  But I promise to be sympathetic and not tell you “I told you so” when you hit your own mid-bloggylife crises.

After all,  sometimes a few months of metaphorical sitar lessons are good for the soul…

Why Mom Bloggers Aren’t Flipping for Just a Sample of Your Product

June 9, 2009

We’re back to one of my favorite topics — Bloggers and Compensation.

There’s a few folks out there who will tell you that if you ever pay a blogger for anything, you’re violating some ‘purity code’ – some imaginary Blogger Code of Ethics that we all got to vote and agreed upon (there isn’t one, getting bloggers to agree on anything is like herding cats.)

workareaThe thing is? There are different types of commercially related blog posts. There are reviews (where a blogger gives you her opinion on a product, company or service), there are announcements/informational posts (similar to press releases, usually just a heads up – but sometimes links to deals or sales) and there are contests/giveaways (where opinions don’t necessarily enter into it, but prizes are given away on the blog that are supplied by a 3rd party.)

But these are *very* different types of posts from the blogger’s perspective.

Even though it may take someone about the same time to read each of them? It doesn’t take the same amount of time to create or maintain them.

We constantly get emails from PR people that seem to think that all we really ought to post are the announcement type.  It seems that they often mistake bloggers for “new reporters” and think all we should do is repackage whatever info they email to us.  (Come to think of it? There are some blogs that do seem to do just that… but not most.)

We also often get emails that say “we would like to send you a sample of our product or service for your review if you are interested.”

But lately, increasingly, companies are turning to the contest/giveaway model and approaching bloggers to see if we want to hold promotions to give away either samples, trial-codes, or prizes to our readers in order to promote their company or products.

Some of them get what it is they’re asking for and some don’t.

We don’t have “web guys” who do the work for us.  Hosting a contest? Means figuring out the details, creating all of the content, posting the contest, running it fairly, monitoring entries for validity, choosing winners and notifying them, plus either fulfilling it by shipping at our cost, or acting as a go-between for the company and then posting the winners.

moneyBut it seems that there’s people out there who think that all that work isn’t really work.  That they shouldn’t have to pay bloggers for doing the same work they would have to pay the guys in marketing, PR, and those who do their own websites.

If you, as a business, went to your web guys and said “we need you to run a contest on the site – create the design, the contest rules, the elements and the content, run it, monitor the entries for validity and to make sure no one is cheating, then contact the winner(s) and get back to us with that info – oooooh, yeah, and we can’t pay you your salaries this week, but would you like some free laundry detergent or diapers instead?“  They’d laugh their butts off.  Well, before putting in a complaint with the local labor board and putting their resume on Monster.com, that is.

Yet that’s what keeps repeatedly being asked of us.  “Will you work for free?” And for many of us, the answer is now becoming “well no – I’ve got this other company over here who is offering to compensate me for the same work and isn’t treating me as if being a blogger and/or a mom somehow made me lose my business skills and common sense.” Because seriously?

Yes, I love helping my readers experience new things and potentially win something… but I’m not going to be the only person working for free in this equation.

And that’s not because I’m some sort of prima donna who thinks I’m important.  Yes, you can tell me that there’s “a ton of mommy bloggers who would jump at this opportunity.”  But all you’re telling me is that you will take advantage of anyone you can.  Whether a blogger is an “A-Lister” or someone who is still building her audience? They still have to do the EXACT same amount of work.  Essentially, you’re asking people to work for free for you “for the exposure” or for “a product sample” but you? Yeah you there offering me this wonderful opportunity for my readers?  Are *you* getting paid?  Or do you just do that PR & marketing gig out of the goodness of your heart because you love it so?

How much is a bottle of laundry detergent or a package of diapers? Somewhere between $15-25 depending on the size? That’s just horrid.  It works out to about $2-5 per hour or less if you run a contest right.  One that isn’t just a few lines of “hey, company X is giving away a year’s supply of potpourri”  or “this author wants me to hold a contest to give away 5 copies of his new book  comment here to win.”   One with no promotion, no concern about running a fair contest, no checking to make sure you’re doing a good job.

Would YOU work for that?

Sorry – I just needed to get this out there.  When bloggers ask to be paid to host your contest on their sites? We’re not being demanding or unethical – we’re getting fed up with being treated like “mommies”  or clueless bloggers who don’t know any better.  You’re sure as heck getting paid by whatever company you work for or are doing PR for.  Are *you* being demanding or unethical expecting someone to value your time and effort?

And yes, I love being a part of the chain that gets awareness about your client, your product, or your business to your potential customers – but while I may write for the love of it? That’s different than working for you for free.

In the interest of disclosure? This post was in no way contributed to or sponsored by anyone.  These are my own thoughts & opinions and I’m more than willing to give you this piece of my mind for free.  Or, well, at least for the price of the bandwidth that I’m paying for and the server hosting that I’m paying for and well… you get the point.

Winning is Good!

June 8, 2009

ballonbundleBecause I love sharing good news? Nadine Larsen is now officially the 1st of 4 winners of FREE Blue Bunny® Ice Cream for a year!!

There’s still time for you to join her… Enter Here.

The Scoop on That One Contest, Week 2 (Contest/Giveaway)

June 7, 2009

“Ice cream is exquisite. What a pity it isn’t illegal.” ~Voltaire

ice cream bowlSeriously. If Voltaire’s wish was granted, I’d be in a lot of trouble. Or maybe even in jail. Maybe they’d serve ice cream in jail though. It would totally be worth adding a year or two onto my sentence for the right ice cream… mmmm.

What’s that? Oh, yes, sorry – I was daydreaming. You don’t really blame me, do you? I’m willing to bet it took you a second to get past your own mental image of the perfect ice cream to read further. (If it didn’t, you have super-human strength. Did you see that picture?)

Anyhoo. It’s time for the 2nd of 4 posts I’m going to make this month that will result in one of you winning FREE Blue Bunny® Ice Cream for a whole year.

The Prize

Each of four winners will receive a shipment of one carton of Blue Bunny® ice cream and one Blue Bunny® novelty pack each month for a calendar year. You’ll receive a menu of Blue Bunny® ice cream and novelties every month, and have the opportunity to choose the carton and novelty that you’d like to receive. Each winner will also get a Welcome Kit complete with spoons, bowls and an ice scream scoop to get them ready! The prize value is $97.80 per winner. Sorry, only one winner per household – we want to spread the joy around!

The Contest Details

You will have the opportunity to enter your name & a valid email address using the form below. If you don’t win this week, your name will still be submitted for the remaining drawings. So if you entered last week, but didn’t win? You can have up to 4 entries for the last drawing!! (Assuming you haven’t already won!) If this is your first week, you can still have up to 3.  See last week’s description of the rules for further information (or feel free to email me if you’re still confused!)

How Winners Are Chosen

Each week’s drawing closes at Sunday 11:59pm ET and the winner that week will be chosen from all valid entries submitted according to the method listed above. The winner for each drawing will be selected at random using a number generated from Random.org based on the total number of valid entries received between the start of the contest on June 1st and the date of the drawing. Winners will be notified via email and will have until the next drawing to reply. In the event that a winner does not reply within the time given, or the email is returned as undeliverable, a replacement winner will be drawn using the same method. Duplicate or multiple entries for the same week will be deleted. Winner must be legal resident of one of the 50 United States or the District of Columbia, and supply an address where s/he can receive an over-nighted package of ice cream/novelty on dry ice – unfortunately, this means no P.O. Boxes will be accepted.

So the dates work out like this:

  • 1st drawing — now closed winner drawn & notified Monday June 8th
  • This drawing — open Monday June 8th thru Sunday June 14th – winner drawn Monday June 15th
  • 3rd drawing — open Monday June 15th thru Sunday June 21st – winner drawn Monday June 22nd
  • 4th drawing — open Monday June 22nd thru Sunday June 28th – winner drawn Monday June 29th

So now that I’m all drooly and day-dreamy… I thought I’d share with you that there’s also an option for those of us watching our caloric intake and yet still in love with le glaceau.  Blue Bunny has a Premium Light option that has 1/2 the fat and 30% fewer calories than its regular version.  I’m putting it on my shopping list for tomorrow.  Because now, I’m even more jealous of you guys than I was last week.

In the interest of full disclosure? I am being compensated for holding this contest (this is a lot of work dude!) but I don’t get the ice cream – so I really am jealous!! But very happy for the four winners. I just have to buy my own 100 Calorie Bars.

I’m sending the email now to Week One’s winner as drawn by Random.org – if it’s not you? Then you’ve still got 3 more chances (including this one) to enter and possibly win!  Good Luck!!

Week 2 is now closed.

I Scream, You Scream – Okay, Don’t Scream, But Dude… (Contest/Giveaway)

June 1, 2009

A couple of weeks ago this really nice person from Barkley, the PR and ad agency for Blue Bunny® Ice Cream asked me if I’d want to hold a contest on my site that allowed me to give 4 of my readers this really incredible prize…  FREE Blue Bunny® Ice Cream for a whole year.

Of course I said no.  Because I love you guys and I’d end up having to hate 4 of you out of sheer Ice Cream Envy if I did.

Wait, no I didn’t! I said “Are You Freaking Kidding Me??!! Of Course I’ll Do It!!!!”

So here’s the deal: The month of June is going to be Ice Cream Central around here…

The Prize

Each of the four winners will receive a shipment of one carton of Blue Bunny® ice cream and one Blue Bunny® novelty pack each month for a calendar year. You’ll receive a menu of Blue Bunny® ice cream and novelties every month, and have the opportunity to choose the carton and novelty that you’d like to receive. Each winner will also get a Welcome Kit complete with spoons, bowls and an ice scream scoop to get them ready! The prize value is $97.80 per winner. Sorry, only one winner per household – we want to spread the joy around!

The Contest Details

Starting with this post, you will have the opportunity to enter your name & a valid email address using the form below. If you don’t win this week, your name will still be submitted for the remaining drawings. But each week you have the chance to submit another entry – up to 4 (once per post) – and that will increase your odds!

Let me explain that a little better. If you enter every week, you will get one entry per week… if you don’t win that week? Your entry will roll over into the next drawing as well – BUT – if you come back and enter again, you will have another entry into that week’s drawing.

So you can just enter now, and you will have 1 entry for each week. Or you could come back next week, enter again and have 2 entries for drawings 2, 3 & 4… If you enter every week? You can have up to 4 entries for the last drawing!! (Assuming you haven’t already won!)

How Winners Are Chosen

Each week’s drawing closes at Sunday 11:59pm ET and the winner that week will be chosen from all valid entries submitted according to the method listed above. The winner for each drawing will be selected at random using a number generated from Random.org based on the total number of valid entries received between the start of the contest on June 1st and the date of the drawing. Winners will be notified via email and will have until the next drawing to reply. In the event that a winner does not reply within the time given, or the email is returned as undeliverable, a replacement winner will be drawn using the same method.   Duplicate or multiple entries for the same week will be deleted.  Winner must  be legal resident of one of the 50 United States or the District of Columbia, and supply an address where s/he can receive an over-nighted package of ice cream/novelty on dry ice – unfortunately, this means no P.O. Boxes will be accepted.

So the dates work out like this:

  • 1st drawing — open Monday June 1st thru Sunday June 7th – winner drawn Monday June 8th
  • 2nd drawing — open Monday June 8th thru Sunday June 14th – winner drawn Monday June 15th
  • 3rd drawing — open Monday June 15th thru Sunday June 21st – winner drawn Monday June 22nd
  • 4th drawing — open Monday June 22nd thru Sunday June 28th – winner drawn Monday June 29th

Okay – I’m already jealous.  Seriously – this is my kind of contest.  And before you say “but wait, aren’t you trying to lose weight again GeekMommy?”  Let me just tell you that one of  my *favorite* desserts when I’m watching my calories? Yeah, The Orange Creme 100 Calorie Bars. Mmmm… (pardon my drool.)  I like the Raspberry ones too, but GeekDaddy & I have been known to fight over the last Orange Creme bar in the box.

In the interest of full disclosure? I am being compensated for holding this contest (this is a lot of work dude!) but I don’t get the ice cream – so I really am jealous!! But very happy for the four winners.  I just have to buy my own 100 Calorie Bars.

So what are you waiting for? An Invitation?  Okay, I hereby invite you to enter.  Good Luck!!

Entries for WEEK 1 are now Closed. Winner will be announced in a follow up post upon confirmation. Please don’t forget to enter again for weeks 2 thru 4!! ~GeekMommy

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